PM-105 Software Sales & Promotional Management

Software Sales & Promotional Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Personal Selling in Software
• Market Segmentation
• Interactive Selling and Prospecting
• Sales Presentation and Objection Handling
• New Technologies in Software Sales
• Software Advertising Strategies

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA