PM-108 Strategic Issues in Software Marketing

Strategic Issues in Software Marketing is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Basics of Software Marketing
• Marketing Environment and Management
• Market Segmentation and Services
• ERP, SCM and Enterprise Collaboration
• Indian Software Industry Standards

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA