PM-48 Retail Marketing Management

Retail Marketing Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Store Planning, Design and Layout
• Retail Merchandising
• Retail Marketing & Advertising
• Franchising in Retail
• Visual Merchandising and Displays
• Role of Personal Selling in Retail
• Retail Brands and Pricing
• Retail Services
• International and Internet Retailing

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA