PM-68 CRM in Service Industry

CRM in Service Industry is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Service Characteristics and Product Development
• Customer Knowledge, Service Marketing, Quality Management
• People Potential, Growth Strategies, Information Management

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA